Burnett defines ______ as "a name, term, sign, symbol, or design" that differentiates good.

A) goal
B) brand
C) strategy
D) objective

Brand

A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Differentiates

The process or factors that distinguish or set apart one entity or concept from others.

Sign

An object, quality, or event whose presence or occurrence indicates the probable presence or occurrence of something else.