An increase in consumption of the product either from new or existing customers is

A) market growth.
B) stealing share.
C) forward selling.
D) forward buying.

Market Growth

An increase in the demand for a particular product or service over time, often measured by changes in sales and market share.

Stealing Share

A competitive strategy aimed at gaining market share from competitors by attracting their customers, rather than expanding the overall market.

Forward Selling

The practice of selling goods that are not immediately available but will be in the future.