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Jennifer Murtaugh
on Nov 22, 2024

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An odd pricing tactic prices items in odd dollar amounts, such as $4.95, instead of in even amounts, like $4.88.

Odd Pricing

A pricing tactic in which a firm prices products a few cents below the next dollar amount.

  • Assess diverse pricing methods and their repercussions on how consumers view products and the resulting demand.
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Savannah SmithNov 23, 2024
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