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An organization with a "strong culture" possesses a broadly and deeply shared value system that can provide a strong corporate identity, enhance collective commitment, provide a stable social system, and reduce the need for formal and bureaucratic controls.
Strong Culture
An organizational environment characterized by widely shared beliefs, values, and practices that unify members and promote behavioral consistency.
Value System
A consistent set of values and measures that are used for the purpose of ethical or ideological integrity.
Corporate Identity
Relates to the perceived unique personality of a corporation, encompassing its values, culture, branding, and behavior.
- Elucidate the impact of robust organizational cultures on the corporate identity and the conduct of employees.
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Learning Objectives
- Elucidate the impact of robust organizational cultures on the corporate identity and the conduct of employees.
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