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Shanika Barnett
on Dec 12, 2024

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Figure 8-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does E represent?

A) external data sources
B) results
C) data warehouse
D) internal data sources
E) buying queries

Information Technology

The use of computers, telecommunications, and other devices to store, retrieve, transmit, and manipulate data, often in the context of business operations.

External Data Sources

These are sources of data that originate outside of the organization and can include public data sets, purchased data, or data shared by partners.

Buying Queries

Questions or inquiries from potential customers aimed at gathering more information before making a purchase decision.

  • Identify the role of information technology in turning marketing information into actions.
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Fatima RamseyDec 14, 2024
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