Asked by
SAMANTHA SOLEDAD
on Oct 09, 2024
Verified
In general,two-sided messages are considered to be more effective than one-sided messages.
Two-Sided Messages
Effective communication approach that presents both advantages and disadvantages or supports and opposes a particular argument, aiming to create a balanced perspective.
One-Sided Messages
Communications that present only one point of view or aspect of an issue.
- Acquire knowledge on the impact that messaging techniques have on the effectiveness of persuasion.
Verified Answer
SH
Learning Objectives
- Acquire knowledge on the impact that messaging techniques have on the effectiveness of persuasion.