When receivers are distracted,they are less able to engage in issue-relevant thinking,and hence may be more susceptible to processing peripheral cues which may push them toward a particular choice option.

Question

Totisha Phelps · Accepted Answer

Final Answer : True, Explanation :  When receivers are distracted, they cannot dedicate their full attention to the issue at hand, and therefore may rely on peripheral cues, such as emotions or surface-level characteristics of the message, to make a decision. This can make them more susceptible to persuasion through these peripheral cues.

When receivers are distracted,they are less able to engage in issue-relevant thinking,and hence may be more susceptible to processing "peripheral" cues which may push them toward a particular choice option.

Definitions

Learning Objectives

Learning Objectives

Related questions