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Harlem Lanham
on Nov 09, 2024

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In Scenario 7-1, one of the overriding questions Kelli still has is exactly who is it that will be buying her clothes and what do these people have in common? Kelli needs to further look at ______.

A) her competitive advantage
B) a market analysis
C) a marketing plan
D) her location

Market Analysis

The study of market conditions to identify opportunities, trends, and challenges, often involving competitors, customer demographics, and economic environments.

  • Understand the impact of customer service and quality products on competitive advantage.
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Phoebegail GensonNov 09, 2024
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