Asked by
tatum donley
on Nov 09, 2024
Verified
In Scenario 7-1, which of the following is the area in which Kelli should compete as she pursues her new business venture?
A) operational excellence
B) product leadership
C) customer intimacy
D) quality leadership
Customer Intimacy
A business strategy focusing on personalized service and building close relationships with customers to meet their specific needs.
Competitive Advantage
A condition or circumstance that puts a company in a favourable or superior business position compared to its competitors.
- Realize the significance of customer service and the quality of products in securing a competitive advantage.
Verified Answer
JV
Learning Objectives
- Realize the significance of customer service and the quality of products in securing a competitive advantage.
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