In the context of the evolution of the marketing concept,the era of production orientation was characterized by _____.

A) the development of new technologies that made it possible to manufacture goods with ever increasing efficiency
B) a belief that sales were the primary means of increasing profits
C) the view adopted by businesspeople that advertising and personal selling were the primary means of increasing profits
D) the realization of entrepreneurs that they must first determine what customers want and then produce it
E) a belief that it was more effective to retain existing customers than it was to find new ones

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Tiffany Thomas · Accepted Answer

Final Answer : A, Explanation :  The era of production orientation focused on the efficiency of manufacturing processes, emphasizing the ability to produce goods more efficiently thanks to new technologies. This period assumed that demand would always meet the supply, so the main concern was producing enough goods at a low cost.

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