Asked by
Marreo Parks
on Dec 14, 2024
Verified
MooreChem created a marketing dashboard for each of its sales representatives. These dashboards included seven measures-sales revenue, gross margin, selling expense, profit, average order size, new customers, and customer satisfaction. Each metric was gauged to show actual salesperson performance
A) in terms of company rank.
B) relative to the rest of the sales team.
C) relative to target goals.
D) plus expectations for the next two years.
E) based upon previous years of experience.
Marketing Dashboard
A visual representation tool that displays key marketing metrics and KPIs, enabling easier tracking of performance and decision-making.
Sales Representatives
Individuals who represent a company by selling its products or services to customers, often directly.
- Comprehend the incorporation of customer satisfaction measurements into the assessment of sales effectiveness.
Verified Answer
SV
Learning Objectives
- Comprehend the incorporation of customer satisfaction measurements into the assessment of sales effectiveness.