About 60 percent of U.S. companies now include ________ as a behavioral measure of salesperson performance.

A) the ability to read body language
B) customer satisfaction
C) suggestive selling skills
D) emotional intelligence
E) cold canvassing skills

Customer Satisfaction

A measure of how well a product or service meets or surpasses the customer's expectations.

Behavioral Measure

An assessment method that evaluates and records the actions and behaviors of individuals in specific situations.

Salesperson Performance

The evaluation of a salesperson's effectiveness in achieving sales goals and customer satisfaction.