One disadvantage of using magazines as an advertising medium is

A) the need to craft a simplistic message.
B) the long lead time needed to place an ad.
C) the perishable message.
D) the unproven nature of its effectiveness.
E) the lack of full-color, quality materials.

Full-Color

Refers to printing or display technologies capable of producing images or items in a wide range of colors, not limited to grayscale.

Long Lead Time

The extended duration between the initiation and completion of a process, often used in the context of manufacturing or supply chain management.