Asked by

Jordyn Cosey
on Dec 14, 2024

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One of the disadvantages associated with radio as an advertising medium is that it

A) has a long exposure time.
B) cannot target specific audiences.
C) has a perishable message.
D) cannot use humor, sound, and intimacy effectively.
E) is criticized as a traffic hazard.

Perishable Message

A message or communication that loses its relevance or value over time, particularly in fast-paced environments.

Traffic Hazard

Any potential danger on the road that could lead to an accident or disrupt the flow of traffic, including obstacles, poor road conditions, or erratic drivers.

Specific Audiences

Targeted groups of individuals for which a product, service, or message is specifically intended, based on demographic, psychographic, or behavioral characteristics.

  • Digest information about the numerous mediums of advertising and their respective strengths and limitations.
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Paige SmallDec 16, 2024
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