Promotional programs are specifically directed toward a group of prospective buyers, or

A) a source.
B) a diffuser.
C) an encoder.
D) a target audience.
E) a media channel.

Promotional Programs

Planned campaigns to increase product awareness, sales, and brand loyalty through various marketing strategies.

Prospective Buyers

Individuals or entities that are considered potential customers for a product or service, often targeted in marketing efforts.

Target Audience

A specific group of people identified as the intended recipients of a product, service, or marketing message.