The promotion decision process is divided into three phases. In Figure 18-6 above, Box A refers to the ________ phase.

A) planning
B) forecasting
C) evaluation
D) realization
E) implementation

Promotion Decision Process

The strategic planning involved in effectively communicating the value of a product or service to customers, including selecting promotional methods and channels.

Planning Phase

An initial stage in various processes where objectives are defined, resources are allocated, and strategies are developed to achieve goals.

Evaluation Phase

The stage in a process or project where the performance, outcomes, or results are assessed against predefined objectives or criteria.