The executive vice president of Washburn Guitars has set a sales target of 2,000 units for a new line of guitars. This type of objective is a ________ pricing objective.

A) profit
B) target return
C) unit volume
D) market share
E) survival

Unit Volume

The quantity of products or goods measured in units, often used to track sales or production levels.

Unit Volume

A measure of quantity that indicates the total number of individual units sold or produced, often used to assess sales performance or operational output.

Pricing Objective

The goals a company wants to achieve through its pricing strategy, such as maximizing profit, increasing market share, or driving competition.