Volume objectives base pricing decisions on

A) image goals and status quo pricing.
B) supply and demand.
C) market share.
D) breakeven analysis.

Volume Objectives

Objects based on pricing decisions on market share, the percentage of a market controlled by a certain company or product.

Pricing Decisions

The process of setting the price of a product or service, taking into account costs, competition, and customer demand.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.