The practice of simultaneously increasing product and service benefits while maintaining or decreasing price is referred to as

A) value pricing.
B) customer-value pricing.
C) competitive pricing.
D) cost pricing.
E) demand pricing.

Question

Marissa Jaime · Accepted Answer

Final Answer : A, Explanation :  Value pricing involves enhancing the benefits of a product or service while keeping the price the same or lower, thereby increasing the perceived value to the customer.

The practice of simultaneously increasing product and service benefits while maintaining or decreasing price is referred to as

A) value pricing.
B) customer-value pricing.
C) competitive pricing.
D) cost pricing.
E) demand pricing.

Definitions

Learning Objectives

Learning Objectives

Related questions

The practice of simultaneously increasing product and service benefits while maintaining or decreasing price is referred to asA) value pricing.B) customer-value pricing.C) competitive pricing.D) cost pricing.E) demand pricing.

Definitions

Learning Objectives

Learning Objectives

Related questions

The practice of simultaneously increasing product and service benefits while maintaining or decreasing price is referred to as

A) value pricing.
B) customer-value pricing.
C) competitive pricing.
D) cost pricing.
E) demand pricing.