Asked by
Courtney Simmons
on Dec 15, 2024
Verified
To increase value, marketers may ________, decrease price, or do both.
A) decrease promotion
B) increase benefits
C) decrease distribution
D) increase advertising
E) allow the perceived value of the item to increase as it matures in the life cycle
Increase Benefits
Enhancing the advantages or positive outcomes gained from a product, service, or activity.
- Recognize the differences in an array of pricing strategies and their respective applications.
- Analyze the notion of value and its perception among consumers regarding price and advantages.
Verified Answer
ES
Learning Objectives
- Recognize the differences in an array of pricing strategies and their respective applications.
- Analyze the notion of value and its perception among consumers regarding price and advantages.