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The preferable supply chain strategy for a firm that sells multiple products and serves customer segments with very different needs is to
A) set up independent supply chains for each different product or customer segment.
B) set up a supply chain that meets the needs of the highest volume product or customer segment.
C) tailor the supply chain to best meet the needs of each product's demand.
D) set up a supply chain that meets the needs of the customer segment with the highest implied uncertainty.
Independent Supply Chains
Systems or networks operating autonomously without reliance on or integration with external entities.
Highest Implied Uncertainty
A condition in decision-making where the highest level of uncertainty exists, making it challenging to predict outcomes accurately.
Customer Segments
The division of potential or existing customers into groups based on shared characteristics, to tailor marketing strategies and product offerings more effectively.
- Recognize approaches to attain alignment in the strategic objectives across an organization's supply chain.
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Learning Objectives
- Recognize approaches to attain alignment in the strategic objectives across an organization's supply chain.
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