To achieve complete strategic fit,a firm must ensure that all functions in the value chain have diverse strategies that support functional goals.

Strategic Fit

The alignment between an organization's strategic goals and its resources, processes, and capabilities.

Value Chain

A business model that describes the full range of activities needed to create a product or service, from conception to delivery.

Functional Goals

Objectives set within an organization that are specific to a particular department or function, aimed at improving its efficiency or effectiveness.