Asked by
Rahel Wondie
on Oct 23, 2024Verified
Timberland used NFC to address the showrooming problem.
NFC
Near Field Communication, a set of communication protocols enabling two electronic devices to establish communication by bringing them within a short distance of each other.
Showrooming Problem
A retail challenge where customers browse products in a physical store only to buy them later online at a lower price, affecting the store's sales.
- Identify the importance of strategies focused on enhancing customer satisfaction and retention.
Verified Answer
KA
Learning Objectives
- Identify the importance of strategies focused on enhancing customer satisfaction and retention.