Asked by
Samiksha Ambawat
on Dec 15, 2024
Verified
The ratio of ________ to price is referred to as value.
A) prestige
B) perceived benefits
C) costs
D) anticipated quality
E) profits
Perceived Benefits
The advantages or positive outcomes that consumers believe they will gain from purchasing and using a product or service.
- Critique the construct of value and the perspective of consumers on its association with price and advantages.
Verified Answer
LR
Learning Objectives
- Critique the construct of value and the perspective of consumers on its association with price and advantages.