Asked by
mattie davis
on Dec 15, 2024Verified
To reduce the uncertainty created by ________ properties, service consumers turn to personal sources of information such as opinion leaders, early adopters, and reference group members during the purchase decision process.
A) search
B) credence
C) experience
D) expertise
E) quality
Credence Properties
Attributes of a product or service that are difficult to observe or assess even after purchase, often requiring trust or brand credibility.
Opinion Leaders
Influential individuals within a community or industry whose opinions, attitudes, or beliefs can shape the behavior or perceptions of others.
- Acknowledge the importance of service quality dimensions in scrutinizing services.
- Recognize the importance and methods of setting service quality expectations.
Verified Answer
CD
Learning Objectives
- Acknowledge the importance of service quality dimensions in scrutinizing services.
- Recognize the importance and methods of setting service quality expectations.