When one company tries to compete with or match its competitor's rates,it engages in

A) nonpersonal selling.
B) personal selling.
C) prestige pricing.
D) price wars.

Competitor's Rates

The pricing strategies or rates set by companies competing in the same market or industry.

Price Wars

A competitive strategy where companies continuously lower prices to outdo competitors, often resulting in reduced profit margins.

Prestige Pricing

Strategies that establish relatively high prices to develop and maintain an image of quality and exclusiveness.