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JANCEL DEL PRADO
on Nov 06, 2024

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Walmart has threatened to cut off business from a supplier if it does not lower its prices. This is an example of legitimate power.​

Legitimate Power

The authority derived from a formal position or role in an organization, which allows someone to influence others.

Supplier

A supplier is an entity that provides goods or services to another organization, playing a crucial role in the supply chain by influencing product quality, costing, and availability.

Walmart

An American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.

  • Recognize the critical role of integrated marketing communications (IMC) in creating coherent promotional messages.
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Elisabeth JoinesNov 09, 2024
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