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What type of communication addresses the specific organizational goals?
A) strategic
B) advertising
C) operational
D) public relations
Strategic Communication
The purposeful use of communication by an organization to fulfill its mission, involving the management and orchestration of all communication channels.
Organizational Goals
The objectives or targets that an organization aims to achieve, guiding its operations and strategies.
Advertising
The activity or profession of producing advertisements for commercial products or services.
- Understand the significance of strategic communication and integrated marketing communication (IMC) in coordinating marketing messages.
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Learning Objectives
- Understand the significance of strategic communication and integrated marketing communication (IMC) in coordinating marketing messages.
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