Asked by
Salama Almurooshed
on Dec 15, 2024
Verified
Which of these statements regarding sales goals is most accurate?
A) For marketing managers, sales revenue or unit sales objectives can be easily translated into meaningful targets for a product line or brand.
B) Cutting prices for a single product in a product line to raise unit sales often results in an increase in sales for related products in the line.
C) Very often, cutting prices results in a decrease in market share.
D) Setting unit volume sales as a pricing objective results in price wars with competitors, so the practice is limited to industries with few competitors.
E) An advantage of increasing unit volume sales is that it always results in an increase in profits.
Sales Goals
Targets set for the sales team to achieve within a specific time frame, which can include metrics like revenue, volume of goods sold, or market share.
Unit Sales
The measurement of the total number of individual units of a product sold by a company.
Pricing Objective
The goals that an organization aims to achieve through its pricing strategies, such as maximizing profit, increasing market share, or ensuring sustainability.
- Detail the function of pricing in the fulfillment of a business entity's financial aspirations, specifically in maximizing revenue and optimizing profitability.
Verified Answer
HC
Learning Objectives
- Detail the function of pricing in the fulfillment of a business entity's financial aspirations, specifically in maximizing revenue and optimizing profitability.