Three different pricing objectives relate to a firm's profit. One objective, known as ________, is common in many firms because the targets can be set and performance measured quickly though sometimes criticized for its short-term orientation.

A) managing for long-run profits
B) target return
C) break-even strategy
D) maximizing current profit
E) minimizing risk

Target Return

A specific financial goal that a company or investment seeks to achieve, usually expressed as a percentage of return on investment.

Short-Term Orientation

A cultural or business perspective that focuses on achieving immediate results or benefits, often at the expense of long-term goals.

Pricing Objectives

The goals that guide a business in setting the cost of a product or service to its customers, which can include maximizing profit, capturing market share, or achieving a target return on investment.