Which of these tasks is completed during the planning phase of an IMC program?

A) set the budget
B) pretest the promotion
C) state the mission
D) identify possible advertising or promotional firms
E) carry out the promotion

Planning Phase

The planning phase involves the initial stages of a project or strategic plan where goals are defined, strategies are developed, and tasks are allocated.

IMC Program

Integrated Marketing Communications program, a strategic approach to planning and executing all aspects of marketing communication consistently across multiple platforms.

Set the Budget

The process of determining the amount of money allocated for a specific purpose or project over a set period.