Asked by
Tsegahun Girma
on Dec 14, 2024
Verified
A company paying a set amount to Facebook for every time a user clicks on its ad is using ________ as a performance measure, whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is using ________ as a performance measure.
A) variable fee; fixed fee
B) cost per click; cost per thousand
C) fixed fee; variable fee
D) cost per action; cost per click
E) traditional cost; social media cost
Cost Per Click
A digital advertising metric that calculates the amount paid by an advertiser for each click on their ads.
Cost Per Thousand
A metric used to price advertising, measuring the cost to reach a thousand viewers or impressions in a given medium.
Performance Measure
A quantifiable indicator used to assess how well an individual, system, or organization is achieving its objectives or targets.
- Gain insight into the evaluation metrics and advertising schemes utilized in social media marketing.
Verified Answer
HM
Learning Objectives
- Gain insight into the evaluation metrics and advertising schemes utilized in social media marketing.