Asked by
Mineka Robertson
on Dec 14, 2024Verified
New performance measures are emerging in an effort to find an ideal one for social media advertising that
A) links unique visitors and new products.
B) monitors registered users.
C) evaluates brand awareness.
D) ties actual sales revenues to the cost of the ad.
E) links brand buzz and consumers' emotional connections to the brand.
Performance Measures
Metrics or indicators used to assess and track the efficiency, effectiveness, and progress of an organization or individual.
Social Media Advertising
The practice of using social media platforms to promote products, services, or brands to reach a wider audience.
Brand Awareness
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
- Familiarize with the assessment indicators and promotional models applied in social media marketing efforts.
Verified Answer
JS
Learning Objectives
- Familiarize with the assessment indicators and promotional models applied in social media marketing efforts.