Asked by
kaitlyn warren
on Dec 14, 2024Verified
On social media, the customer engagement rate can be calculated as the ________ divided by the total number of impressions or followers, as applicable to the site being measured.
A) number of purchases
B) level of awareness times 100
C) number of paying customers in the last year
D) total number of customer actions
E) number of different messages used as content
Engagement Rate
A metric used to measure the level of interaction and involvement an audience has with content, often used in digital marketing to gauge the effectiveness of campaigns or posts.
Customer Actions
The steps or behaviors taken by consumers in response to marketing efforts, which can include purchasing, sharing feedback, or engaging with a brand.
Total Number
The aggregate count or sum of a particular set of items.
- Comprehend performance measures and advertising models in social media marketing.
Verified Answer
AS
Learning Objectives
- Comprehend performance measures and advertising models in social media marketing.