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A nonprofit chief executive officer uses a newsletter as his organization's primary communication tool to announce the organizational change. According to Kotter, Brandon's communication channel may result in _______.
A) drift
B) complacency
C) too much control
D) under communication
Organizational Change
The process through which a company or any organization updates or modifies its structure, strategies, operational methods, or technologies.
Communication Channel
The medium through which information is transmitted from one party to another.
Newsletter
A periodic publication, often focusing on a specific topic or area of interest, distributed to a subscribed audience via print or electronic means.
- Understand the role of communication in managing organizational change.
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Learning Objectives
- Understand the role of communication in managing organizational change.
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