Asked by
Morgan Carter
on Nov 06, 2024
Verified
__________ are factual descriptors of the product and its characteristics.
A) product benefits
B) product advantages
C) product features
D) brand marks
E) brand descriptions
Product Features
Attributes or characteristics of a product that are intended to offer benefits and solve consumers' problems.
Brand Marks
Visual symbols or logos that identify a brand, making it recognizable to consumers.
- Distinguish among product attributes, perks, and superiorities in advertising messaging.
Verified Answer
CG
Learning Objectives
- Distinguish among product attributes, perks, and superiorities in advertising messaging.