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Emmanuel Balogun
on Dec 14, 2024

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By taking the consumer journey and consumer expectations into consideration, integrated marketing communications (IMC) becomes a key element in a company's ________ strategy.

A) generic business
B) retail life cycle
C) market segmentation
D) sustainable development
E) customer experience management

Customer Experience Management

The practice of designing and responding to customer interactions to meet or exceed their expectations, thereby increasing customer satisfaction.

Consumer Journey

The complete path a consumer traverses from becoming aware of a need or product, through the decision-making process, to the final purchase and post-purchase experience.

  • Understand the role of integrated marketing communications (IMC) in customer experience management.
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Najwa SaeedDec 17, 2024
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