In a marketing context, the acronym IMC refers to

A) interactive media convergence.
B) internal marketing communications.
C) integrated marketing collaboration.
D) integrated marketing communications.
E) international marketing convergence.

Integrated Marketing Communications

A strategic approach that combines different marketing methods and tools to present a unified and comprehensive message to the audience.

Interactive Media

Digital forms of communication that allow for real-time participation or interaction between the user and the content.

Marketing Collaboration

A partnership between two or more organizations or departments to work together on marketing initiatives, aiming to leverage the strengths of each party for mutual benefit.