Asked by
hilal asyarih
on Dec 27, 2024
Verified
Emotional appeals reduce drive, while rational appeals increase drive.
Emotional Appeals
Persuasive techniques that attempt to affect the audience's emotions in order to gain their support or change their opinion.
Rational Appeals
A method of persuasion that uses logical arguments and factual evidence to convince others.
- Examine the effects of using emotional and logical appeals on the persuasiveness of arguments.
Verified Answer
SV
Learning Objectives
- Examine the effects of using emotional and logical appeals on the persuasiveness of arguments.
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