In which of the following ways can effective communicators protect goodwill?

A) By avoiding the use of dysphemism
B) By using connotative instead of denotative words
C) By using passive voice instead of active voice
D) By avoiding the use of subjunctive sentences

Dysphemism

The use of derogatory or unpleasant terms instead of neutral ones to convey a negative attitude towards the subject.

Goodwill

The intangible asset that represents the value of a business's reputation, brand, and customer relationships.

Connotative

Relating to the associated or secondary meaning of a word or expression, which evokes additional emotional or cultural significance beyond its literal definition.