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Elaine Yee Leng
on Nov 09, 2024

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The first part of most sales calls is spent with small talk about the weather or sports for the purpose of building rapport.

Small Talk

Casual or informal conversation used to establish rapport with clients before moving into the main topic of discussion.

Rapport

A positive, mutual relationship characterized by trust, understanding, and good communication, often established between people in personal and professional contexts.

  • Recognize the significance of first impressions in sales.
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AC
andrea cuevasNov 13, 2024
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