Asked by
Garland Owls11
on Dec 15, 2024
Verified
To increase value the most, marketers should
A) decrease benefits.
B) decrease benefits and increase price.
C) decrease price and increase benefits.
D) decrease price and decrease benefits.
E) hold the price steady and let the perceived value of the item increase as it matures in its life cycle.
Perceived Value
The customer's evaluation of the worth of a product or service based on its ability to meet their needs and expectations, regardless of the actual tangible value.
- Examine the principle of value and how consumers regard it in terms of price and rewards.
Verified Answer
SK
Learning Objectives
- Examine the principle of value and how consumers regard it in terms of price and rewards.