Asked by
Skyler Gershon
on Dec 14, 2024Verified
A drugstore that sells carries food, cosmetics, magazines, paper products, toys, small hardware items, and pharmaceuticals is an example of a retailer using
A) multiple distribution channels.
B) full service.
C) scrambled merchandising.
D) intertype competition.
E) dual channel marketing.
Scrambled Merchandising
A retail strategy where stores carry a wide variety of unrelated product categories to attract a broader customer base.
Multiple Distribution Channels
refers to the use of more than one method or pathway to distribute products or services to customers.
- Elucidate on the idea of scrambled merchandising alongside the notion of intertype competition.
Verified Answer
JZ
Learning Objectives
- Elucidate on the idea of scrambled merchandising alongside the notion of intertype competition.
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