Asked by

Alden Varian
on Dec 14, 2024

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Offering several unrelated product lines in a single store is referred to as

A) intertype competition.
B) multiple distribution.
C) scrambled merchandising.
D) a department store.
E) a specialty outlet.

Scrambled Merchandising

A retail strategy where a store sells products beyond its traditional inventory or market, often to increase foot traffic or capitalize on cross-selling opportunities.

Unrelated Product Lines

A range of products that are marketed by a company that bear no significant relation to each other in terms of production, market, technology, or branding.

  • Expound on the notion of jumbled merchandising and rivalry among different retail categories.
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SR
Shubham RathodDec 17, 2024
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