Asked by

Chrishundra Caldwell
on Dec 14, 2024

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Intertype competition refers to competition between

A) very similar types of retail outlets that results from a single-product/single-line merchandising policy.
B) retailers when the types of items they sell are virtually indistinguishable from one another.
C) national and generic brands that are sold side by side in a retail outlet.
D) retailers located in separate quadrants of the retail positioning matrix.
E) very dissimilar types of retail outlets that practice scrambled merchandising.

Intertype Competition

Competition between very dissimilar types of retail outlets that results from a scrambled merchandising policy.

Scrambled Merchandising

Offering several unrelated product lines in a single store.

  • Describe the concept of scrambled merchandising and intertype competition.
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Jacqueline Villarreal RiveraDec 16, 2024
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